About · Creative Director, Los Angeles
I'm a Filipino-American creative director based in Highland Park, Los Angeles.
Over five years at Meta, I led teams building brand and illustration systems viewed by billions daily. Backed by an MLIS from Pratt, I specialize in structuring and scaling complex visual languages long before they ever touch a style guide.
Alongside tech platforms, my studio practice spans brand identity, lettering, and visual history for clients like Google, Adobe, The New York Times, Los Angeles Times, and Warby Parker. I spent half a decade writing on design history for Grain Edit, co-founded the Los Angeles Archivists Collective (and its journal, Acid Free Magazine), and served on the Executive Board of ICON: The Illustration Conference.
When I'm not straining my eyeballs staring at a screen, you can find me indulging in J-Dramas, perusing eBay for vintage Sanrio, or DJing with Nite Jewel at Gold Line.
A rotating scrapbook of what's pinned up this month.
Let's make something
