Tread by Everlane

Sneaker Customization

Category
Fashion

Details
2019
Credits & Collaborators
Art Direction — Tripp Gobble
Agency
Imprint Projects
Scope of Work
Brand activation
Illustration
Lettering
Live art

Everlane hosted a series of pop-up events in Downtown LA to promote the launch of its sustainably made sneaker TREAD. I partnered with Everlane and collaborated with the team at Imprint Projects to do a series of sneaker customizations over the course of two weekends.

I created a set of flash illustrations and lettering for customers to choose from and had a blast drawing on so many sneakers!


TREAD-–-IG-Posts-–-Event-Partners-May4-2
TREAD-–-IG-Posts-–-Event-Partners-May4-2
TREAD-–-IG-Posts-–-Event-Partners-May4-2
19_TreadByEverlane_GD_Flash
TREAD by Everlane |x Grace Danico
TREAD by Everlane |x Grace Danico
TREAD by Everlane |x Grace Danico
TREAD by Everlane |x Grace Danico
TREAD by Everlane |x Grace Danico
TREAD by Everlane |x Grace Danico
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